Create a visual identity for a business which runs personal and corporate financial education sessions, with two sub-brands: Women's Financial Education and Men's Financial Education.
It all revolves around the letters 'W' and 'M'. A simple shorthand to make things clean and memorable. The ribbon-like letters flow, coil and taper, focussing in as they move forward to symbolise the coming together of people and knowledge—as well as the focussing on, and achievement of, personal progression and goals. Colour is used to further visually distinguish the two sub-brands.
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