Soft Cafe Group

The Brief: 
Create a fresh and modern new visual identity for a rebranding of an existing cafe, taken over by an all new generation: #newgenerationsoft

The Solution:
It's all about that smile! Wanting to create something symbolic and memorable, but not pandering to tired representations of coffee beans and cups, the Soft Cafe logo features a portafilter/group handle dripping liquid gold into a smile. But the smile is also a cup. And it's a bowl. Clean and minimalist, with a stripped back palette that allows the beautiful teal accents to invite you in for a relaxing cuppa, or an energising boost before or during your work day.

The website, menus and other supporting collateral continue the clean and modern look, with the brand's cheeky personality occasionally peeking through.

Soft Cafe Group originally consisted of two cafes in Geelong (Herne Hill and Belmont), but in late 2017 the Belmont cafe was rebranded to Ribbon Cafe.

The Website:
softcafe.com.au

Soft Cafe Logo
Soft Cafe Business Cards
Soft Cafe Website Desktop
Soft Cafe Website Mobile
Soft Cafe Stationery
Soft Cafe Autumn Menu
Soft Cafe Gift Voucher

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Todd Murphy Design
©2018

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