Create a new logo for the rebranding of a cafe located next to a Spotlight store, tying it in with the craft/materials theme.
The client and I were instructed to avoid using red, blue or orange in the new branding, as it would visually impact the integrity of the major tenants of the cafe's location—Spotlight and Anaconda. With the client having their own desirable colours this didn't leave many options, and so yellow was chosen. The name 'Ribbon Café' was floated early, and that became the obvious primary driver for exploration of the logo.
Signage was printed and installed by Signarama Geelong West.
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