Create a visual identity for a gorgeous restaurant next to Banks Rd. Winery in Marcus Hill, Victoria, which delights guests with locally-inspired, modern cuisine in an elegant yet relaxed setting. The identity should match the tone of the restaurant: the elegance of fine cuisine in a casual and family-friendly environment.
The name drove much of the creative exploration when designing the logo. Red of course had to be prominent, but with so many fox-based logos out there, it took some research and creative play to develop something simple, welcoming, fun and memorable. With inspiration drawn from Japanese culture, colour psychology, and simple shapes which a child could easily replicate, the Little Red Fox Eatery logo portrays a fox curled up in comfort—something foxes only do when they feel safe.
The menu design continues the feeling of casual elegance, with classic and minimal type treatment guiding customers through a considered and skilled selection of meals and quality wine.
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