genU / Karingal St Laurence: BacLinks Foundation Gourmet Food Trail

The Brief: 
Create an elegant logo, invitation and event booklet for a Gourmet Food Trail fundraiser, likely to become an annual event on the genU (formally Karingal St Laurence) calendar. The event was held to raise funds for the development of an assisted living facility.

The Solution:
The logo references traditional document seals, conveying a notion of importance and elegance. The outer circle represents unity and the coming together of the community. The dashed circle represents the travelling nature of the Gourmet Food Trail as it surrounds a central wine glass and fork—representing the amazing wine and food from the supporting venues.

The Website: 
genu.org.au