Botanical Muse

The Brief: 
Create a simple yet organic logotype for an elegant flower arrangement business.

The Solution:
Inspired by the wild unpredictability of nature, the Botanical Muse logotype grows outward and free from grids and its stable 'muse' base. With two script fonts custom tweaked and rounded to create 'Botanical', and 'muse' set in the classic Garamond Pro commonly used in book typesetting, the logotype is a fun and friendly reflection of very talented people and their magnificent creations.

The Website:
botanicalmuse.com.au

Botanical Muse Logo
Botanical Muse Logo Reversed

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Todd Murphy Design
©2018

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